This company was started by Randal Sprecher in 1985, who was formerly a supervisor at the Pabst Brewing Company. Randal had a few different ideas, however, and took his business in a slightly different direction. He built his operation small, unlike the industrial sized Pabst beer factory. It's was part of the beginning of the "microbrewery" movement.
The craft beers here are made with a European style brewing method that changes depending on a seasonal rotation. Thanks to a tradition started by the liquor control laws of Prohibition, the company also makes a variety of gourmet sodas, garnishes, and sauces. You can purchase it all at their retail store.
Driving on I-43 through downtown Milwaukee, you can see it: The tall clock tower of the Milwaukee... Read more