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Creative Ferment

The South by Southwest festival is a massive event, involving the whole of central Austin in creative endeavor. Every available space, from churches to regular stores, is pressed into service for showing new independent films, hosting original music-making and displaying creative new technologies.

It's a meeting place for people who work in the creative industries, and the dynamic mix makes for a great energy that everyone can enjoy.

You can get various badges covering some or all events over the weekend, but there are plenty of things you can do without a pass. There's so much on that you really do have to plan the events you want to catch ahead of time.

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