Create a personalized day-by-day trip in moments


Today: 9:00am-7:00pm
This Week
Sunday:9:00am-7:00pm
Monday:9:00am-7:00pm
Tuesday:9:00am-7:00pm
Wednesday:9:00am-7:00pm
Thursday:9:00am-7:00pm
Friday:9:00am-7:00pm
Saturday:9:00am-7:00pm

Shop for Good Fortune

Find the Mercato Nuovo in a 16th century loggia in the heart of the city, just a few steps from the Ponte Vecchio. Initially, it was intended for the sale of luxury goods but today mainly leather goods and souvenirs are sold. The focal point of the loggia is the Fontana del Porcellino ("fountain of the piglet"). Popular tradition has it that rubbing the nose brings fortune. Visitors are encouraged to place a coin in the mouth of the boar after rubbing its nose. Superstition implies that the wish will be granted if the offering tumbles through the grate below. Another oddity of the place is the Pietra dello Scandalo ("the "stone of shame"), which is only visible when no sales stalls are there. During the Renaissance, the punishment of insolvent debtors included being chained to a post on this spot and then paddled repeatedly.

Utrip Tips

*Don't forget to haggle!

Open in Google Maps: Piazza del Mercato Nuovo, 50123

More in Florence

Cantinetta Antinori

Owned by the oldest and most distinguished wine company in the region, Cantinetta evolved over time... Read more

Parco di Villa Demidoff

The Demidoff Park started out as the immense green area surrounding a 15th century Medici villa,... Read more