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Montreal, Quebec

Farine Five Roses Sign

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The Five Roses landmark, visible for miles around, lights up the city skyline in the evenings and means 'home' to Montrealers as they approach the city by way of the Champlain Bridge. Each letter of the bright red illuminated sign is about 15 feet tall, and held in place by scaffolding.

The sign has seen several changes reflecting the city's cultural history. It originally read Farine Ogilvie Flour, then when Ogilvie's took over the Five Roses brand, it became Farine Five Roses Flour. The French language laws meant that 'flour' had to go, but the 'Five Roses' part, being a trade-mark, was allowed to stay English, leaving an appropriately bilingual Montreal icon and symbol of the city's industrial history.

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